Unfortunately, in the world there is practically no legal framework that would regulate the Internet as an important element of new information technologies, and which is able to regulate relations in the field of intellectual property protection. In addition, there is another circumstance that aggravates the problematic aspect: - the lack of an accessible opportunity for public evaluation of the meaning of most of the author’s objects as “cultural value”; - the predominant ownership of the market for intellectual property by established companies, whose philosophy is not built on social development, rather than on its own financial prosperity.
How we organized a marketing campaign for our project and how?
An important role was played by social networks, which allowed to attract a potential audience and several investors.
We did not turn for help to special marketing organizations.