PlayUp is a fully operational global sports and licensed interactive gambling platform enjoyed by over 400,000 users around the world. We currently employ 27 fulltime employees in Sydney (HQ), Melbourne, Darwin and satellite operations in Hong Kong. Our team is passionate about building the world’s largest community of interactive sports fans – and we are well on our way to doing just that. In 2014, PlayUp’s management team noticed that in many large and sports-mad markets such as India, China, the EU and Australasia the growth potential of Daily Fantasy Sports (DFS) remained unrealised. With considerable knowledge and expertise in developing online gambling platforms we turned our attention to building the world’s first integrated DFS and online sports betting platform for sports fans the world over. In 2016, PlayUp started with a soft launch in Australia and India markets in which we had established regulatory and administrative positions. Due to the viral nature of the internet and social media, we soon found ourselves with users in 70 countries scattered across globe. In order to capitalise on this global audience, we embarked on creating a universal “payment and reward“ system. After teaming up with experts in the emerging field of blockchain technology it became clear that we could utilise the advantages of the blockchain to provide a globally viable payment and reward system for our users. By developing our own ERC20 token, PlayChip (PLA), our users will be able to easily realise the value of their wins. In developing this solution we now have the very real opportunity of taking a slice out of the US$3 trillion global sports-betting market. On behalf of PlayUp, it is with great pleasure that I welcome you to share in the opportunity to participate in our Initial Coin Offering (ICO). With the introduction of PlayChips we will deliver the world’s first fully-integrated and blockchain enabled global fantasy sports and online sports betting platform for our digitally connected users to connect, compete and collect, regardless of location.