Kochava owns proprietary rights to such a system based on patents filed in 2015. The framework is centered around a common Ricardian contract with an open blockchain implementation called XCHNG that persists transactional history and provide supporting utilities required for maximizing efficiency through the lifecycle of the IO.
XCHNG announces implementation of the IAB Tech Lab’s OpenDirect V2.0 specification for buying and selling media on blockchain. https://t.co/jJSULitiYu @IABTechLab #IABTechLab #blockchain #blockchaintechnology
The key feature behind blockchain is trust. We’re looking at gaming, being in South Korea. There’s a lot of exciting things happening around core technology.
--@AlexShin, Partner, #Hashed #kochavasummit #blockchaintechnology #blockchain
“We need innovative tech to solve the digital advertising industry’s inefficiencies. We’re in the process of determining how blockchain can solve it.” --Matthew Hrushka, Product Marketing Manager, @onxchng #kochavasummit @HrushkaM #blockchain #smartcontract